Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Here are the main types of digital marketing you should consider for your business
-Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.
-SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing).
-Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities.
Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers.
-Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.
-Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income.
-Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services.
-Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing.
-While considered “old-fashioned” by some, radio advertising might still be a powerful medium, especially for B2C companies and local businesses. In the US alone, radio advertisements account for 7.8% of total media expenditures (source).
-Last but not least, our list of digital marketing types wouldn’t be complete without television advertising. With the general population spending over 4.5 hours a day in from of the TV, it’s still one of the most popular medium types. It reaches people faster than, say, newspapers or radio. Due to the powerful effect video has on humans, it might also be very effective.